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C0200 - Marketing 

Version: 8.5


Aims:

Learn the core business processes and business cases in marketing. Know the options available in the standard software component and the structures within it.

The Marketing module (MKG) incl. marketing activity management and being able to implement and use address selection for these business processes.


Preconditions:

C0100 - Address Management
C0110 - Contact Management
C0150 - Product Management


Content:

Processes:

Planning, realization and control for marketing campaigns and marketing activities. This includes expenditure and schedule management, service organization and preparation of address data.

Solution and Administration:

Marketing activity management, marketing address selection and further processing of addresses (these include among others the exporting of addresses and mail merge processing), supplier orders.


Methods:

PowerPoint presentations, practical instructional assignments, case studies, discussion, teamwork, hands on


Date:

Available on request

Training in English available on request.

Number of sessions:

5 days 

Times:

First day        Following days  
Start  10:00       Start  09:00
End   17:30      End  17:00

Language: English


 
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