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Conferences in New York City and London: Digital Asset Distribution 
The publishing industry worldwide is currently faced with the challenge of how to manage their assets in a digital world. The options are numerous and the goal of these conferences was aimed at helping the wide array of publishers determine how and perhaps, who, should be helping them manage and stay on top of this important issue.

Companies such as BiblioVault, codeMantra, CPI BookBank, Google, HarperCollins/NewsStand, Holtzbrinck/Macmillan Bookstore, Ingram Digital Group and Value Chain International were given the opportunity to demonstrate to publishers their newest products by showing screen shots, using real time demo-ing and case studies to show how they are creating solutions to publishers’ problems.

Kate Davey, General Manager of Bibliovault, found it helpful for her to see how other DADs were tackling the issues that surround this industry. “It was very helpful to see what such a wide variety of DAD companies are doing and to realize that we’re all tackling the same issues. We may not have picked identical methods of solving them, but I found it reassuring and energizing to know that we agree, for the most part, on what the challenges are,” Davey observed.

The conference allowed each DAD representative 15 minutes to ‘make their pitch’, which was followed by a presentation by Really Strategies Inc. in New York and Adobe Systems Inc. in London, followed by Google, who gave a presentation as being the Digital Content Recipient as well as a lecture from Klopotek’s own Gregor Wolf.

Sol Rosenberg, Vice President of Marketing, Publishing and Media for Value Chain International, Ltd., thought the conference was a great industry meeting. “The conference was a wonderful experience, as it brought together the leading players in publishing, distribution and technology to discuss the opportunities and rapid changes in our marketplace,” Rosenberg said.

The New York and London events both ended in a round table of question and answer, giving the audience a chance to hear the varying answers from each of the different companies, who despite being in the same ‘business’ with the same goal, all have very different approaches, targets and structures. However, there were three underlying themes throughout each of the DAD’s presentations and answers. First, security. Publishers must choose someone they can trust to protect their intellectual property. Second, control. Publishers must be allowed access to their content any time they want in order to retain control over their material. Third, Do it right the first time. Publishers need someone who will process/digitize their files correctly the first time around, which will enable the material to be used many times over with minimal additional work.

Davey summed up the conference by saying, “Choosing a DAD shouldn’t be a snap decision. Hopefully, you’re picking a company you can build a strong and very useful long-term relationship with. For publishers, I thought the conference was both a good “speed date” opportunity to meet a lot of DADs in one convenient location and also a valuable change to pause, focus and try to get a real sense of what their press in particular could solve by working with a DAD.”


New York Agenda:
HarperCollins/LibreDigital - Craig A. Miller/Caroline Pittis
CPI Publishing Solutions - Adrian Soar/Rolfe Swinton
MPS Technologies - David Sommer
Ingram Digital Ventures - Andrew A. Weinstein
Value Chain International, Ltd. - Sol Rosenberg
codeMantra - Bill Trippe
BiblioVault - Kate Davey
Really Strategies Inc. - Barry W. Bealer
Klopotek AG - Gregor Wolf
Google Book Search - Tom Turvey

London Agenda:
ValueChain International, Ltd. - Martyn Daniels
HarperCollins/LibreDigital - Simon Rhodes-Johnson/Ernst Kallus
BiblioVault - Kate Davey
Random House Group - Fionnuala Duggan
Ingram Digital Ventures - Frank Daniels III
codeMantra - Bill Trippe
MPS Technologies - David Sommer
CPI Publishing Solutions - Adrian Soar/Rolfe Swinton
Adobe Systems Incorporated - Bill McCoy
Klopotek AG - Gregor Wolf
Google Book Search Europe - Jason Hanley

 

Presentations:
ValueChain International, Ltd. [PDF, 2,894KB]
HarperCollings/LibreDigital [PDF, 1,452KB]
BiblioVault [PDF, 86KB]
Random House Group [PDF, 1,486KB]
Ingram Digital Ventures [PDF, 1,449KB]
codeMantra [PDF, 1,875KB]
MPS Technologies/Macmillan [PDF, 4,240KB]
CPI Publishing Solutions [PDF, 6,132KB]
Adobe Systems [PDF, 1257KB]
Klopotek AG

 


White Paper
The White Paper can be purchased for the price of 100 USD/50 GBP. Please contact George Logan at g.logan@klopotek.comto get more information.



 
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