An IT executive with over 20 years experience, Rob McPherson has extensive knowledge in the fields of global resource management and IT / business process outsourcing. He is currently Offshore Operations Director for Publishing Technology in Oxford, where he has profit & loss responsibility for all group offshore operations. Prior to joining Publishing Technology, from 1997-2004, Rob McPherson worked as Business Consultant for VISTA International in London. Previous experience also includes a position as Senior Systems Analyst for Marston Book Services in Abingdon, Oxfordshire.

XML and Online Business

The presentation covers the following subjects:

The current digital delivery landscape (who is doing what, for whom, and how)
The challenges of online delivery (common mistakes to avoid, and a checklist for success)
The opportunities (how to get the maximum revenue for your online assets)
Best Practice (an analysis of the many different content types, and the best tools for the job of delivery)
XML Workflow (the benefits of the XML delivery mechanism)
Opportunities for the German Publishing market (a brief overview of the Klopotek and Publishing Technology partnership)

XML and Online Business [PDF, 777KB]