Think outside the page
Unter dem Gedanken „Think outside the page“ stellten die Sprecher ihre Überlegungen zu der Bedeutung der Digitalisierung von Verlagsprodukten und der Rolle von XML in diesem Prozess vor. „Ist ein Buch nur dann ein Buch, wenn es auf Papier gedruckt ist?“ stellte David Young, Chairman and CEO Hachette Book Group USA, Keynotesprecher am Vormittag, die Frage voran, die den Prozess, den Workflow und die Vielfalt der Produktformen als Ergebnis umschreibt.
Write once – read once: veraltet
„Write once – read many“, wie von Brian O’Leary, Founder Magellan Media Consulting Partners, ausgeführt, hat längst das „Write once – read once“ abgelöst, was nicht nur einen wesentlichen Einschnitt und Veränderungen im Produktionsprozess erfordert, sondern auch präzise Informationen über vorhandene Rechte verlangt und die Beziehung zum Kunden verändert.
Klopotek sorgt dafür, dass sich neue Ideen entwickeln
Klopotek hat die Konferenz ‚StartwithXML’ als Premier Sponsor unterstützt, weil wir Marktuntersuchungen zu den neuen Möglichkeiten durch Content-Digitalisierung und die Entwicklung neuer Ideen organisieren und fördern.
Sehen Sie sich die Präsentationen der ‚StartwithXML’-Konferenz an.
Research Paper erhältlich
Die Konferenz wurde mit einer Marktuntersuchung vorbereitet, die als Research-Paper erhältlich ist. Im Team, das diese Dokumentation vorlegt, haben
mitgewirkt.
Die Studie enthält Umfragen und Interviews; wenn Sie Interesse an der Research Studie haben, dann schreiben Sie bitte an info@klopotek.de.
"A rundown of the StartwithXML forum" von Laura Dawson
Unten stehend zitieren wir aus dem "The Big Picture"-Newsletter, Ausgabe Januar 2009, von LJNDawson.com.
"We came, we saw, we presented our butts off. The StartwithXML Forum on January 13th at the McGraw-Hill Auditorium was a true success despite the cold weather.
David Young, CEO of Hachette, kicked off the morning's "Why" sessions with "XML: Why Bother?" And he told us why HE was bothering. Michael Healy, Executive Director of BISG, followed with an explanation as to why starting with XML is so important to the book industry at large, and what the BISG is doing - and would like to do - to facilitate it.
Brian O'Leary, of the StartwithXML team, presented some really compelling slides on ROI drives for starting with XML - making it very clear where in the value chain publishers would truly benefit. These ROI drivers are based on the discoveries we made with the Research Report, which was made available to everyone who attended, and which will be on sale at the StartwithXML website soon.
This was all a prelude to the ROI: Savings panel, in which Klopotek's Werner Fischer gave us a rundown of what an XML metadata workflow could do for a publisher, while Cengage's Rebecca Goldthwaite engaged us in a discussion as to how Cengage is able to save money (really, boatloads) within an XML-based composition workflow - without sacrificing variety in style. And Steve Kotrch, of Simon & Schuster, talked about using XML in managing rights information.
This was followed by the ROI: Revenues panel, where Evan Schnittman of OUP gave a compelling talk on using XML for discoverability. Leslie Hulse, at HarperCollins, talked about using XML to support multi-platform publishing, and Bill O'Brien of the Copyright Clearance Center gave a presentation about online licensing. Finally, David Taylor of Lightning Source drilled down into the economics of POD, which an XML workflow makes much more supportable.
The afternoon session was devoted to the "How" of an XML workflow. Ken Brooks of Cengage gave the keynote speech: "How to Start with XML: A View from the Front Lines". Ken's been implementing an XML workflow for years, and has got his composition costs down to a shockingly low number.
Brian O'Leary followed with some slides delineating publishing technology solutions providers and their tools - also based on the Research Report - emphasizing which tools support a StartwithXML model.
Brian's presentation was followed by a panel of some of the vendors themselves: Firebrand, Klopotek and CodeMantra discussed relevant tools. Doug Lessing from Firebrand talked about how good metadata is the foundation of starting with XML, using NetGalley as an example. Steve Waldron informed us about the tools that Klopotek offers to support an XML workflow, and some of the considerations publishers should take when deciding how to implement. Scott Cook talked about different kinds of DAM systems (production vs. distribution) and how an XML workflow affects those. Andrew Savikas of O'Reilly then wrapped up the panel by talking about the open-source tools that O'Reilly uses in its soup-to-nuts XML workflow.
Brian O'Leary returned again with a really helpful readiness checklist, which informed us about gauging investments and the effect of change on the company. Again, this was derived from the research we did for the Report.
The final panel was about the methods behind starting with XML. I gave a presentation on tagging and chunking, and how each department of a publishing company contributes to these efforts. Phil Madans of Hachette talked about the evolving role of the editor and the author as XML tools become more prevalent. And Frank Grazioli of Wiley gave us a really in-depth look at how Wiley uses Word as the foundation of its XML workflow.
Overall, a really productive day. Brian O'Leary gives an awesome follow-up on the StartwithXML blog - on the issue of whether appropriate tools are available now for a StartwithXML world.
And as it turns out I was not the only one on Twitter for the StartwithXML Forum on January 13th. Joe Bachana was tweeting as well. Kind of interesting to see the posts side-by-side. David Rothman of Teleread also has some great things to say, as does Richard Curtis over at e-reads.
We also got nice coverage from PW, as well as Publishers Lunch."
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