Work Flow Management (WFL) records all business processes, brings them up to date and retains their history. You can route your company's processes and manage complex linked procedures using reminder features. You can integrate external files - such as MS Word or Excel documents, image files and scanned documents - and process these directly.
All processes within your company can be stored via transaction types, with no need for further programming. Work Flow Management can be adapted at any time, to suit the changing needs of your business.

The reminder feature, transparent to everyone in your company, ensures that you find those unfinished or transferred transactions quickly. Current reminders (and their status) for all business transactions are clear and distinct. You can add a reprocessing deadline to any data processed with the Klopotek Publisher Solution. Examples could include contracts, permissions, orders or addresses. These can then be re-routed to colleagues or workgroups. This means you can automate work flow and streamline interdepartmental projects. Reduce your paper work.
Maximum support is provided for the call center, and this includes group functions, tasks and connections to communication channels like phone, fax, and e-mail for inbound and outbound activities.

Marketing MKG

Marketing (MKG) is a part of the Customer Care Management system. As an integrated marketing tool it supports the entire process from campaign planning to direct marketing. All important communication methods are supported, including direct mail, telemarketing, fax and e-mail.

From the address pool to the profile

Marketing (MKG) builds on the International Address Pool, and expands it into a professional address management tool. You can flexibly classify potential customers, read-in external addresses and check them for duplicates and create differentiated marketing profiles.
Marketing (MKG) is integrated into Klopotek's planning and distribution systems. The business partner information includes all business relationships, such as customer, royalty recipient or reviewer, ensuring the importance of each of your business partners is available at all times to the whole company.

Selection methods

The complete information stored in the business partner pool can, of course, be accessed for targeted selections, for example in cross-selling campaigns. In addition, the entire contact history can be extracted from Work Flow Management (WFL) and included in the selections, providing an easy way to initiate follow-up campaigns.

Data Handling

Data can be handled easily to suit your business requirements. Precise profiling and technical flexibility make sure that your address data can be successfully employed in your campaigns, whatever you seek to achieve.

Success feedback

The success of your promotional campaign can be checked against comparisons of projected, targeted and actual values, in the form of revenue and cost quotients, cost per order (CPO), cost per response (CPR) and conversion quotas.
The sales success from the promotion campaign can be traced, product by product, over a timeline, and using statistics gathered from incoming orders.

CCM - Product Sheet 10.2 [PDF, 1.5MB]
CCM - Product Sheet 9.8 [PDF, 400KB]
CCM - Product Information 9.8 [PDF, 130KB]
CCM - Description [PDF, 50KB]
IAP - Description [PDF, 400KB]
MKG - Description [PDF, 420KB]