IPublishCentral is a self service infrastructure solution that enables publishers to brand, market, promote, and distribute their products, regardless which format, on the web. IPublishCentral is the ideal ready-to-go eBook platform, but can also host all other electronic formats and can also help to market other products on the web.

market

Viral marketing tool that enables publishers to promote their brand & titles across the web including social networks and blogs.

distribute

Digital Asset Management System that allows publishers to store, search, retrieve and distribute all digital assets online.

deliver

Digital content delivery solution that helps publishers create end-user portals through automated workflows.

iPublishCentral provides:

• An easy self-serve model that gives publishers complete control to create, run and manage their portal without the need for software programmers, content conversion specialist and hosting providers.
• Marketing tools to help publishers sell their e-books on the portal. They can now capitalize on web 2.0 and be present where their readers are – online. iPublishCentral’s marketing tools - Widgets and ViewInside - allow publishers to virally market their content on social networks and blogs and get readers engaged through an online community. Each of the portals come with their own administration and reporting tools that help publishers learn what their readers want, helping them understand user behavior and preferences.

With the advent of social networks and web 2.0, trade publishers have been offered direct access to their readers to virally market their content. iPublishCentral offers them widgets and book previews (ViewInside) to reach out on social networks to their readers.

The buy links on widgets enables the publishers to virtually spawn out a chain of bookstores selling their titles online. ViewInside allows readers to browse through the sample pages of the title before buying the books and is the primary factors in influencing book sales.

Publishers like Harper Collins and Random House have launched their own widgets and book previews to catch up with this trend. iPublishCentral abets other publishers to leverage the same power of widgets and ViewInside without any upfront investment.

Many publishers have switched to iPublishCentral to drive their marketing, delivery and distribution strategies. Offered as Software as a Service (SaaS) model, iPublishCentral brings down the publishing overheads and marketing costs, and empowers trade publishers to take full advantage of their content by creating new online products and revenue streams.

iPublishCentral widgets helps trade publishers to build a presence in online communities through which they can understand their readers, their preferences and build direct relationships with them. It allows authors and readers to easily participate in spreading information about a title on different social networks. They can also easily add the widget to their personal blogs. The distributed widgets also provide the publisher, a direct tool to talk to their readers present online. iPublishCentral is a powerful tool that trade publishers can utilize to enhance visibility, sustain interest and enhance sales conversion for any title.

For more information, please contact IPublish-Support and Sales